America's Oil
The History Behind the Best Motor Oil Brand on the Market
Formulated, Blended, and Packaged in the USA!
About the Founder
During his 25 years as a jet fighter pilot, Al Amatuzio (hence the name “AMSOIL”), recognized synthetic lubricant’s ability to stand up to the demanding operating conditions and temperature extremes jet engines encounter. He realized that cars, trucks, and other internal combustion engines could benefit from the same protection that synthetic lubrication provided to the engines of the jets he flew. This was the start of the history behind the best motor oil brand on the market, AMSOIL.
In the mid-1960s, Al Amatuzio began his quest to develop a synthetic motor oil for cars, trucks, and other internal combustion engines. After an intense period of research and development, he assembled a team of chemists and directed the formulation of the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements in 1972.
AMSOIL 10W-40 Synthetic Motor Oil outperformed conventional motor oils on all counts, signaling a new age in lubrication science. From the start, it became apparent that this innovative product would play a role in engine performance and engine life, and in 1994 Lt. Col. Albert J. Amatuzio was inducted into the Lubricants World Hall of Fame for his pioneering work in the development of synthetic motor oil!
Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership. He started the company in his American home, blending and packaging AMSOIL motor oils himself, with his garage as the warehouse. Today, AMSOIL operates a total of nearly 700,000 square feet including one of the most modern, clean, well-equipped and well-engineered lubricant blending and packaging plants in the USA, the AMSOIL Center.
The introduction of AMSOIL synthetic motor oil set new standards for motor oil quality. Today, virtually every motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes – AMSOIL is The First in Synthetics®.
About the Company
The AMSOIL Building located in Superior, WI
AMSOIL’s corporate headquarters, manufacturing plants, and main distribution center, located in Superior, Wisconsin, USA, boasts state-of-the-art equipment and specialists in every facet of lubricant technology. In addition, AMSOIL has several distribution centers located throughout North America and the world to keep pace with the increasing demand for AMSOIL products. These facilities cover a total of nearly 700,000 square feet. The AMSOIL administrative functions are centrally located and outfitted with the latest in communications and information processing equipment. The entire complex is staffed by approximately 300 employees.
The state-of-the-art lubricant production plant contains materials blending and bulk storage facilities, as well as high-speed bottling lines and packaging equipment. The main warehouse serves as the hub of a global distribution network; bottles, cases, drums, and totes bearing the AMSOIL label are shipped worldwide. Capacity is geared to meet projected market demands decades away!
About the Product
At AMSOIL, every new additive, chemical, and base stock that shows the slightest glimmer of potential are investigated. While the competition is making good synthetic-based oils, AMSOIL makes the best synthetic motor oil in Rochester NY. That’s because the competition is using formulas that AMSOIL left behind many years ago in favor of newer, more advanced chemistries. AMSOIL insists on continuous product development and improvement. No one in this industry has the reputation for quality that AMSOIL holds. Help take care of your engine and switch to the best motor oil in Rochester NY - AMSOIL.
Product Demand Forces AMSOIL to Increase Production Capabilities
In order to meet the growing demand for AMSOIL products, AMSOIL expanded their production and warehousing capabilities. In the Fall of 2004, AMSOIL purchased a grocery distribution warehouse and installed the industry’s most advanced blending equipment and packaging lines and constructed a new laboratory, maintaining the high level of quality demanded of AMSOIL synthetic lubricants. Conveniently located along the railway, this upgraded facility is now known as the AMSOIL Center.
The AMSOIL Center in Superior, Wisconsin is the hub of the AMSOIL distribution network. All AMSOIL products are packaged and shipped from this location. The AMSOIL Center is more than 400,000 square feet and sits on a 55.5-acre site. It houses AMSOIL Production and Packaging, the AMSOIL Central Warehouse, the Superior, WI Distribution Center, the AMSOIL Laboratory, AMSOIL Technical Services, AMSOIL Technical Sales, the AMSOIL Operations Department, 86 storage tanks, 4 packaging lines, 38 loading docks, 3.5 miles of pipe, 90 product transfer pumps and 85 employees.
AMSOIL, INC. has made dramatic leaps forward since 1972. What started out in a tiny garage in Superior, Wisconsin has grown into a large company now recognized as a world leader in synthetic lubricant technology!
Below is a glimpse into the daily scene at the AMSOIL Center to demonstrate just how far AMSOIL has come.
A Look Inside AMSOIL to See How Synthetic Oil is Made
Drive-Through Bulk Delivery
The AMSOIL Center features a drive-through bulk chemical delivery bay that allows up to six railcars and four tanker trucks to be loaded or unloaded simultaneously.
Raw Materials and Finished Product Get Tested
Holding to higher quality standards is AMSOIL’s industry trademark. Raw materials are selected based on quality and performance, not price. All incoming raw material is tested prior to acceptance to ensure it meets AMSOIL’s quality standards. Samples are taken directly from the tankers to the lab. After they are approved, the chemicals are pumped from the delivery tankers to the appropriate bulk storage tanks. Most raw materials are stored in the AMSOIL external tank farm, a collection of 30 tanks providing 1.4 million gallons of storage.
AMSOIL uses a simultaneous metered blending system that pumps raw materials in a blending sequence to maintain top-quality finished products. After it is blended, a sample of the finished product is sent to the lab for testing before packaging. Every product AMSOIL manufactures is tested every time it is blended to ensure maximum quality and consistency, ensuring AMSOIL customers receive the same high performance with every single AMSOIL synthetic lubricant purchase.
Internal Tank Farms
After raw materials are blended and inspected, they are pumped to the appropriate staging area. The blending skid at the AMSOIL Center pumps at 150 to 200 gallons per minute. Three-and-a-half miles of pipe aid the delivery of material to various destinations within the AMSOIL Center.
The AMSOIL Center’s internal tank farm consists of 56 tanks providing 1 million gallons of storage. The internal tanks are used to store additives and finished goods. Finished goods are pumped from the internal tank farm to one of four AMSOIL packaging lines.
Packaging Lines
There are four different packaging lines in operation at the AMSOIL Center. The quart line is capable of bottling 180 quarts per minute. Bottles are automatically loaded onto the line, filled, capped, labeled, boxed, and stacked on pallets.
While quarts are the most popular package size of AMSOIL lubricants, many consumers require other sizes. The multi-line is capable of filling quarts, gallons, and 2.5-gallon containers; the Filz-All line packages products into containers between 4 and 32 ounces, and the drum line is used to fill drums, totes, and five-gallon pails.
AMSOIL Warehouse and Distribution Center
The AMSOIL Center houses the AMSOIL Warehouse and the Superior, WI Distribution Center. Forklift operators carry the pallets of packaged products to the AMSOIL Warehouse for distribution. The AMSOIL Warehouse distributes AMSOIL products worldwide and supplies the many AMSOIL Distribution Centers in North America.
Best Synthetic Motor Oil – Today and Tomorrow
Every day AMSOIL continues to perfect the technology of synthetic-based lubricants and, as new additive, chemical and base stock chemistries become available, AMSOIL will continue to investigate them. AMSOIL, INC. insists on developing the best synthetic oil in Rochester NY and remaining The First in Synthetics® – first in history, first in quality! Buy from our retailers and get the best quality AMSOIL Engine Oil in Buffalo, Syracuse, and Rochester NY.
“If there is a base stock or additive out there that will improve the performance of our lubricants, I want to know about it and I want to test it for possible use in our formulations.”
~ A.J. “Al” Amatuzio, President and CEO, AMSOIL, INC.
Why AMSOIL is the Best Motor Oil – In the Founder’s Own Words
“The superior performance AMSOIL Synthetic Lubricants provide is no accident. Believe me, it takes a great deal of knowledge and expertise to engineer oil that consistently outperforms all the others, often by a wide margin. We staff a complete technical services department and chemical laboratory that is second to none. Our staff is trained and educated in modern lubrication technology, enabling us to consistently stay on the cutting edge with our lubricants."
“Our people know I will not allow compromising the quality of our products. They know if there is a base stock or additive out there that will improve the performance of our lubricants, I want to know about it and I want to test it for possible use in our formulations.” That’s how we have always been able to compete against the major oil companies!”
~ A.J. “Al” Amatuzio,
President and CEO, AMSOIL, INC.
“With the growing number of synthetic and partial synthetic oils available today, how does the average motorist determine what oils provide the best value. That’s very easy. They should choose synthetic oils made by the company that actually proves their products are best, AMSOIL, INC. AMSOIL goes beyond the advertising hype and glitzy commercials that entertain but don’t really tell much about the products. The way AMSOIL proves its superiority is by actual comparison testing. Run all the popular synthetic oils through a bank of tests and see how they compare, then publish the results. For instance, look at the Comparative Motor Oil Testing Brochure from AMSOIL. It compares AMSOIL Synthetic [5w30] to [nine] other synthetic … motor oils. As always, we publish the test results regardless of what oils performed best.”
~ A.J. “Al” Amatuzio,
President and CEO, AMSOIL, INC.
“I am a person who believes it is very important to maintain a good reputation, both personally and professionally. My philosophy is to always try to be the best. I strived to be the best fighter pilot, the best squadron commander, and the best businessman I could be. The products we make here at AMSOIL reflect that philosophy.”
~ A.J. “Al” Amatuzio,
President and CEO, AMSOIL, INC.
“Our policy has always been to promote AMSOIL products with facts, not wild claims. Over the years we have been complimented by many professionals, including our competition, for the straightforward way we promote our products. That’s not to say we’re shy about claiming our products are the best, because they really are, and we can prove it. You’re allowed to toot your own horn when you can back up what you say. We’ve never been successfully challenged in any of our product performance claims because they have always been true.”
~ A.J. “Al” Amatuzio,
President and CEO, AMSOIL, INC.
“The lubrication industry has seen major changes since I introduced the first synthetic motor oil back in 1972, but the one thing that has not changed is the quality and performance engineered into all AMSOIL lubricants. It’s no accident that automotive oil drain intervals were pegged at 2,000 miles back then. That was an accurate reflection of the quality of the motor oils being used then. Running longer between changes with those oils would have resulted in sludge and deposit build up that could shorten the life of an engine. That’s why my oil’s 25,000-mile or one-year drain interval recommendation shook up the industry and caused so much controversy. Running any motor oil that long was unheard of!"
“But that was then and this is now. Much has changed since then and I have been told that AMSOIL synthetic lubricants drove much of that change. Today’s motor oils are unquestionably better than they were in the ’70s, but then, so are AMSOIL Motor Oils. Our products continue to outperform the competition. We test against them all the time to prove it and we publish the results. How many other oil companies do you see publishing tests that show they beat our product’s performance?”
~ A.J. “Al” Amatuzio,
President and CEO, AMSOIL, INC.
“AMSOIL lubricants and automotive products deliver higher value for the money. It’s true that petroleum lubricants and conventional filters are priced less initially, but they eventually cost motorists much more than if they bought the higher quality AMSOIL products to begin with. The same is true when comparing other synthetic motor oils to AMSOIL. Not only are our lubricants proven better in comparison testing, but unlike most of the other synthetic oils, they are engineered for extended drain intervals. That means that, even though all synthetic oil prices are fairly close, a motorist only has to buy AMSOIL motor oil once over [10,000 or 25,000 miles], depending on the AMSOIL motor oil used. Most other synthetics are recommended for normal drain intervals, which make them considerably more expensive over time.”
~ A.J. “Al” Amatuzio,
President and CEO, AMSOIL, INC.
“AMSOIL lubricants are now recognized and accepted as the excellent products they really are by more consumers than ever. Our market share is growing every day.”
~ A.J. “Al” Amatuzio,
President and CEO, AMSOIL, INC.
“I believe that after all these years the lubrication market has finally come to us, rather than us conforming to it. That’s what happens when a revolutionary new concept is introduced. Change comes slowly. It takes time for people to change the way they have always done things. But if the products and concepts are good enough and represent real progress, they will eventually be accepted.”
~ A.J. “Al” Amatuzio,
President and CEO, AMSOIL, INC.
- • Gasoline Engine Oil
- • Diesel Engine Oil
- • European Engine Oil
- • Racing & High-Performance Engine Oil
- • Motorcycle Engine Oil
- • ATV-UTV Engine Oil
- • Marine Engine Oil
- • 4-Stroke Engine Oil
- • 2-Stroke Engine Oil
- • Natural Gas Engine Oil
- • Engine Assembly Lube
- • Gear Lube
- • Grease
- • Shock & Fork Oil
- • Bar, Chain & Gearbox Oil
- • Automatic Transmission Fluid
- • ATV-UTV Transmission Fluid
- • Hydrostatic Transmission Fluid
- • Brake Fluid
- • Power Steering Fluid
- • Antifreeze and Engine Coolant
- • Radiator Coolant Additive
- • Air Compressor Oil
- • Air Tool Oil
- • Hydraulic Oil
- • Oil Analysis
- • Engine Oil Filters
- • Metal Protectors
- • Silicone Lube
- • Engine Cleaners
- • Gasoline Additives
- • Diesel Fuel Additives
Our Word-of-Mouth Advertising Starts with You!
We appreciate it when our customers spread the word about us, which they often do. If you want your favorite retailer to stock AMSOIL, download the AMSOIL Fact Sheet. Our phone number is on the Fact Sheet and all they have to do is call us. Or, contact us and we’ll give them a call for you! We partner with businesses nationwide.
Extra Links
Contact Us
585-455-3493 (Cell)
315-331-4642 (Office)
